About Bob – The Sales & Marketing Guru™

Entrepreneur, artist, writer, speaker, innovative, multi-talented individual . . . all of these words describe Bob Poole.

With over 30 years of business experience, most of it as an entrepreneur helping other companies grow through creative consulting solutions, Bob has solved problems and created opportunities for as many types of businesses that you can imagine.

As a photojournalist and professional photographer during the late 60's and early 70's, his peers, his clients and the industry recognized Bob as an outstanding talent, leading to a national photography achievement award from Eastman Kodak. His fellows in Professional Photographers of America consistently acknowledged him for his outstanding work. As a teenager, Bob decided to take flying lessons at the age of 17. He soloed later that year in a 1939 Luscombe 8A – a vintage "tail dragger" that is still one of his favorite planes.

During the Vietnam War, Bob served in the US Navy and traveled to over 35 countries and 4 continents. He has since worked in and visited 2 more continents. Only Antarctica remains on his list. During part of his naval career he was stationed on board the USS Recovery (ARS 43), a salvage and rescue divers' ship. He is proud to have served with Master Chief and Master Diver Carl Brashear during this period. The movie “Men of Honor” starring Cuba Gooding Jr. and Robert De Niro was based on Chief Brashear's life. Due to Chief Brashear's influence; Bob and the Chief both became one of a few enlisted personnel to be ever named as an Underway Officer of The Deck. Bob did not have a part in the movie.

A talent for creating marketing campaigns led to him becoming more involved in sales and marketing. His first position with a company other than his own was in sales for 3M Company. In only his second year with the company, he was recognized by 3M as one of the Top Ten Sales Representatives in the Company. He is a holder of every sales honor and award given by 3M. He was recognized by 3M as a guest for the 1980 Winter Olympics in Lake Placid. It was at these Olympics that the United States Hockey Team defeated the Soviet Union in what was to become known as "The Miracle on Ice." A film of the event called "Miracle" was released in 2004. Bob did not have a part in this movie either.

After leaving 3M he later created and managed a consulting company and a software development company that led to the creation of a successful multi-million dollar E-Business. He has actively participated in million dollar engagements in Enterprise Financial Services, Management Consulting, Customer Behavior and Profitability, Security Planning & Assessment, Systems Integration, Public Key Infrastructure, Client Relationship Management and E-Business Solutions.

He majored in both Biology and English at Kent State University and also served as an adjunct professor of photography during the same period. With a desire to share with others his passion for business, he has conducted over 150 sales, marketing and technology seminars and workshops for a wide variety of companies, associations and individuals in the United States, Europe, Canada, Australia, and Asia. As a member of the National Speakers Association, he was one of the original founders of the International Center for Professional Speaking in Tempe, AZ. His sales consulting program, "Listen First – Sell Later"™ has been used by both companies and individuals to implement a new and extremely successful approach to selling both products and services. His work has also appeared in many newspapers, magazines and trade journals.

Bob's greatest asset is probably his ability to quickly connect with people and adapt his extensive cross industry and best practices experience to his clients own particular set of challenges and thereby make practical and usable recommendations to improve their condition. His company motto is: "We Help Organizations Improve Their Performance and Effectiveness."

In 1993, in order to meet a client's marketing needs, Bob produced a play that took place in a historical cemetery where the characters were famous people who are buried in the cemetery. The audience moved throughout the play through cemetery which became the "stage." The cast would "come alive" and deliver their lines which were both educational and entertaining. The play was such a hit that it played to “standing room only” every showing and was extended several weeks. The client was the cemetery! Needless to say, Bob did not have a part in the play.

Here is what one of Bob’s clients says about him and his work.

"I have known Bob Poole for six years and have come to call him "My Sales and Marketing Guru" for all things large or small. Bob's management and entrepreneurial experience have benefited my company immensely over the years. His creativity is unsurpassed in resolving problems, and his ability to identify key issues makes him an important ally in launching new initiatives. Bob doesn't treat you like another cog. He takes great interest in your success, and invests his time and energy in that pursuit. Bob's genius is his depth of knowledge, his creative forces and his willingness to just listen with a non-judgmental ear. I have recommended many friends and colleagues to Bob, and as I make new ones, I will do the same. If you are looking to take your success to the next level, there is no better man than Bob Poole to have in your corner."

Robert Plotkin LSW, MBA - President, Social Work prn of Philadelphia

Feel free to contact Rob at:

7241 Hollywood Road, Fort Washington, PA 19034
215-641-2311
rob@swprn.com
Case Studies & Testimonials
Copyright © 2007 -- The Poole Consulting Group LLC