Is a one-time review of your current marketing strategies, programs, objectives and methodologies.

I help you:

1.  analyze the current situation
2.  set obtainable objectives and discuss
3.  compare methodologies to meet the objectives


Results include:

1. An agreed upon method of measuring progress
2. Practical solutions and methodologies for meeting objectives within your budget
3. The assignment of a quantitative value to each objective
4. Determination as to whether the objectives are in line with your current strategy

This is an ideal service for small businesses and entrepreneurs.

Fee - $995

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We begin with the Marketing Evaluation Service as described above. The next step is 120 days of mentoring which includes monthly reviews of objectives and methodology success evaluation. We focus on meeting the objectives set in the Marketing Evaluation and we adjust the methodologies accordingly. Besides the monthly reviews, this service provides unlimited access by phone or email to Bob Poole. Implementation is conducted by the client with mentoring by Bob Poole unless client chooses a separate implementation engagement.

Results include:

1. An agreed upon method of measuring progress
2. Practical solutions and methodologies for meeting objectives within your budget
3. The assignment of a quantitative value to each objective
4. Determination as to whether the objectives are in line with your current strategy

Plus, dependent upon your Objectives, additional typical results are:

1. Rapid increase in market visibility for company and products
2. Successful launches of new products and services
3. Significant increase in new sales channels and strategic marketing alliances
4. Acceleration in sales cycles
5. Increased employee satisfaction
6. Improvement in customer service and value focused employees

This service is very helpful for small businesses, entrepreneurs and professionals.

Fee - $3,500

We developed "Listen First – Sell Later"™, our consultative sales program, with the three primary goals of:

• Helping sales people become much more successful and productive while also enjoying the sales process much more than ever.
• Helping our clients become more profitable with a process that will produce consistent, trackable results.
• Building a program that focuses on creating high value for both our clients and their clients – a win-win process.

For a large software company who were focused on engineering their product, we created both the marketing strategy and the sales force. We immediately recommended packaging some of their products into a “Tool Box” with a discount for the entire box and marketed it to current customers. Previously they had been selling the products one at a time. The company received an immediate influx of cash which allowed them to engage us to build the sales team. We put together a “road show seminar” and traveled to user group meetings to present a new way of using the products and were successful in generating more sales which led to the creation of more products. We eventually turned the sales team over to the client and helped with the management transition.

Our marketing programs have been praised by our clients for years as being results oriented, value driven, insightful, and extremely creative and effective. We help our clients create marketing strategies and tactics, Unique Selling Propositions, Direct Mail Marketing, Marketing for Professionals, How to Have Your Customers Market for You, Discovering Hidden Value and Opportunities, and Creating Successful Sales Teams to name just a few services.

For a regional recreational services developer, we created a marketing campaign that enlisted the help of the community’s largest service organization as our volunteer marketing team. The service organization received payment for their services in the form of commissions for selling our clients memberships. And, with our help, the service organization turned the event into a fund raiser for college scholarships which received free television, radio and press coverage. The drive was a huge success. Our client was very happy with all their new members. The service organization had their biggest fund raising year ever and many kids received scholarships that might have never been able to attend college otherwise. It was a win-win-win campaign.

Quite simply, Bob Poole has been described by both clients and companies as an extraordinary sales person who has the ability to transfer his skills in an entertaining and painless way to his clients.

E-marketing is the process of developing marketing goals, strategies, and tactics for electronic and interactive media. Sounds simple but, in reality, many consultants tend to make it complex and full of jargon and technical terms. It is as if you need a secret decoder ring to understand what they are talking about.

We make e-marketing simple. We take the same initial approach as we do for all our engagements and find out what you want and need…where are your problems and challenges and if…and only if we determine that they can be met using e-marketing, do we create a program using tools like:

• Website development and strategies.
• Lead generation
• Viral Marketing
• Search Optimization
• Email marketing
• Online interactive brochures

The tactics may different than conventional marketing but the goals aren’t (or sure shouldn’t be). We design and implement workshops to meet our clients’ needs.

For an international software company, we developed a series of workshops that taught our client’s potential clients how to use their software tools to increase productivity which led to greater sales and ongoing revenue and customer loyalty.

We created and presented a three day, interactive sales training workshop for an international manufacturer of office equipment that utilized original audio and video tools as well as self-assessment and personal and professional goal setting.

For a Financial Services company, we created a business development workshop for the firm’s partners. The program used video and interactive techniques, including personality style assessment, so that partners who normally did not “sell” were able to determine areas of opportunity for ongoing referral business. We believe that providing extraordinary customer service must be part of your overall marketing and sales strategy. In our opinion, keeping customers happy and lowering customer attrition rates will always have a better long-term effect on profitability than cutting costs, reducing the workforce, or especially…cutting back on employee education.

We apply many of the same educational techniques that we use in our "Listen First – Sell Later" sales consulting program to educate your customer facing personnel. They learn how to ask questions and to listen. We put them in their customers’ shoes and let them experience both good and bad customer service. And, we provide recommendations for reward systems that are tied to the preferred customer outcome because we know that you can’t reward one type of behavior and while wanting another.